A new campaign, “We Are InDIYpendent”, by the National Productivity Council (NPC) was launched yesterday (8 Nov) to encourage consumers to make use of self-service facilities.
Several supermarket chains and large retailers will roll out promotions and discounts to commuters who use the self-checkout machines at participating merchants from now till the end of December 2015. These partners include supermarket chains FairPrice, Cold Storage and Sheng Siong, as well as Changi Airport Group, cinema group Golden Village and snack chain Old Chang Kee's Curry Times Tingkat eateries.
With an ageing workforce and more people retiring over the next decade, the best option for business efficiency and productivity lies in user-friendly DIY technology and equipment, said Manpower Minister Lim Swee Say at the campaign's launch at FairPrice Xtra at Nex mall in Serangoon.
There will also be YouTube videos on DIY culture, as well as advertisements at bus stops, to introduce other forms of self-service in dining and entertainment. The NPC hopes to reach out to as many people as possible.
How can we encourage the use of more self-service facilities?
Source: "Check out self-service machines in supermarts" (The Straits Times, 9 November 2015), “Going DIY to beat the labour crunch” (TODAYOnline, 9 November 2015)
Photo Source: The Straits Times. Copyright © 2015 Singapore Press Holdings. Reprinted with Permission.